U.S. Market
Entry Consulting

Our Expertise is Your Advantage

For decades, Zimmer America has successfully introduced numerous European companies and their products into the US Market. We work with companies in the capital equipment, renewable energy, and service industries, helping them develop and implement a winning US market entry strategy to increase sales and grow their business in North America.

For companies headquartered outside of the United States, wanting to enter the U.S. market is an important part of any business strategy. The U.S. market is large, but not homogenous, and the rewards of a successful U.S. presence can be extremely gratifying. Commercial success in the U.S. relies on three factors: a strong product, a comprehensive market entry strategy, and a strong distribution and sales network. Many companies fail in their attempt to enter the U.S. market because one or several factors were overlooked or underestimated. In most cases, these companies fail because of their lack of a clear market entry plan and lack of experience in the U.S. market.

Your Gateway to Success

As a strategic operations, advisory, and US market entry consulting firm, Zimmer America helps companies:

Fine tune products for the US market
Improve competitive advantage
Plan market entry, product launch, sales, and customer support strategies
Establish and manage sales channels
Generate sales, manage relationships, and support marketing

Above all, we open the gateway to high sales — and mutually profitable partnerships.

Four Steps to Success

Zimmer is uniquely positioned to assist companies with the four factors that determine success in the U.S. market. We develop individualized entry strategies based on proven marketing techniques and sales policies, then support those entry strategies to help companies maintain market share. Zimmer’s market entry consulting services include four steps:

Strategic Business Assessment: Zimmer will assess a company’s readiness to enter the US market.
Customized US Market Entry Plan: Zimmer will develop and implement product strategy for localization, pricing, discount levels, and marketing programs that maximize customer exposure, and sales channel business models that maximize revenue.
Build Channel Relationships: Zimmer will leverage longstanding relationships to introduce products into the market and create and foster new channel and key customer relationships.
Drive Revenue: Zimmer will secure key reference accounts and establish a “pipeline” and tracking systems for new sales opportunities, as well as track effectiveness of existing channels. We provide tools to assist reseller or distributor organization to close large accounts and establish strategic partnerships with other manufacturers.

Find valuable business related information about South Carolina on the South Carolina Department of Commerce website.

Case Studies

Carpet Cleaner America

Manufacturer of dry compound carpet cleaning machines
Based out of Klagenfurt, Austria
Engaged Zimmer America for their US market entry in 2010
Zimmer America assisted in selection of business location, staffing, and marketing in the US
Zimmer America was 30% equity shareholder
After successful start-up of the US operation, the shares were sold to another equity investor after 2 years.

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Stadler America

Designs and manufactures automated waste sorting systems and machines for the recycling industry
Based out of Altshausen, Germany
Stadler America started as a 51/49 joint venture with Zimmer America in 2012
Zimmer America managed the selection of business location, staffing, work permits, consignment parts inventory, sales force training, marketing, in the US
2016: after successful market entry and start-up of US operation, transfer of start-up investment and 100% ownership back to Stadler Germany, new location and staff number increase

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ICEsonic America

Manufacturer of dry ice blasting machines for the cleaning industry
Based out of Croatia
After having worked with Zimmer America as a sales partner for years, Zimmer America became 30% equity shareholder to found ICEsonic USA LLC in 2015
Zimmer America provided office location, staff, consignment parts inventory, marketing
2020: transfer of equity shares and 100% ownership back to ICEsonic Croatia

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Lindner America

Manufacturer of shredders for the recycling industry
Based out of in Spittal/Drau, Austria
Andreas Schwarz partnered with Manual Lindner and started Lindner America LLC from scratch in 2010 to build a subsidiary in the USA for Lindner Reyclingtech GmbH
Andreas Schwarz took the brand from virtually unknown in the USA and Canada and made it a household name in alternative fuel and other recycling industries
2013: Lindner added mobile shredding to its portfolio, started to promote the product in industries that never heard of Lindner, overcoming the hurdles of an unknown brand and unproven equipment, lead to successful sales
2016: Lindner decided to consolidate all their subsidiaries and shares were sold back to Lindner

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Team

Roland Zimmer

ZIMMER AMERICA CORP (Spartanburg, SC)
mobile: 864.809.3535
r.zimmer@zimmer-usa.com
Andreas Schwarz

A-SCHWARZ ENTERPRISES LLC (Raleigh, NC)
mobile: 919.457.7953
aschwarzllc@outlook.com